At the dawn of the eighteenth century, the stage has been set for a great economic transformation. Though people’s buying habits had always been driven by personal preference and societal norms, most individuals in the  years before the eighteenth century tended to buy and use only what was necessary. But the development of new technologies in the England of the industrial Revolution led to innovations in manufacturing and production. The subsequent rise of factories and proliferation of mass-produced goods allowed consumers to choose among many options-a luxury they had never known before.

The eighteenth century marked the onset of many of the branding, marketing, and advertising techniques widely used today. But the early twentieth was a time of great societal transformation, instigated and marked by the arrival of new products, technologies, and forms of visual communication. The emergence of continuous-process manufacturing, combined with the invention of offset printing, made the creation and marketing of mass-produced goods possible, and allowed manufacturers to use packaging and graphics to speak directly to consumers, who began asking for specific brands.

‘My Konjac Sponge’ believes to be successful, we had to create brands that stressed honesty, projected a personality more than product features, and connected in a meaningful way with the cultural movements of the day. We need to no longer sought to speak to everyone; rather it targeted one definable segment of the market, creating dialogue-and a brand identity-that set ‘My Konjac Sponge’ apart from the competing beauty products of the time.

In a variety of ways, ‘My Konjac Sponge’ has reinforced the brand;s heritage while still innovation in new directions. All throughout, ‘My Konjac Sponge’ has kept us all engaged and built a loyal following-a companion through every season, skin type, mood, and hygiene.

As what we truly believe, ‘Not scared of anybody, criticism, never driven by reviews. Not scared to get panned or harsh words from the competitors.” and ‘NEVER Follows, ALWAYS Leads !!!  Impossible to ignore. High performance, quality and safe ingredients are our priority.’

We aim to be the best in this business, and so thankful to be trusted by many.

Jakarta, July 7 2012